A company known for products that tightly integrate hardware and software, such as the iPhone and Mac.
A consumer-focused company that has built a vertically integrated ecosystem spanning hardware, OS, and services, and sustains high profit margins as a result. Beyond high margins on iPhone hardware itself, the Services segment -- App Store fees, Apple Music, and the like -- has grown fast too, and the company's center of gravity has been shifting toward recurring revenue from its existing user base.
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